We like to call it the superhero of customer support systems. “Omni” means “all things” or “in all ways,” and it allows your customers to talk to you across all channels: telephone, email, fax, web chat, texting, social media, and more. The conversation seamlessly flows between channels, and all previous interactions and notes are visible because customer data syncs across channels in real time.
The benefits of this omnichannel customer experience are numerous for both your customer and your business:
- Boost customer satisfaction by making it easy for them to connect with you
- Improve efficiency, reduce friction, and increase productivity
- Gather insights as you track behavior
- Stay ahead of your competitors
- Save money by streamlining processes and reducing errors
- Easily adapt as new communication forms emerge
- Drive sales through automated communications
- Program bots to take care of routine tasks
- Better leverage human contact center staff for more complex needs